By Leah Herzog
COON RAPIDS, Minn. – The PGA of America has partnered with Omaha Productions and has launched a new logo across all 41 sections. The campaign aims to elevate and reinforce the role of PGA of America Golf Professionals as boldly influencing the present and future of the sport and industry by delivering more enjoyable experiences to golfers everywhere, no matter where they may be on their golf journeys.
In conjunction with the marketing campaign, the Section has introduced an updated, modernized logo to help better distinguish the Association’s brand in the vast golf industry. The logo, designed for digital and social media, broadcast and print usage, showcases a more open, simplified look that builds off the Association’s heritage while bringing more attention to the “PGA of America.” The aim is to help recognize the PGA of America Golf Professionals, partners and programs that currently drive demand for the game at more than 10,000 facilities in America and for the nearly 41 million individuals who play this game we all love.
The new logo, “We Love This Game” marketing campaign is designed to differentiate the PGA of America and PGA of America Golf Professionals from the other entities in our vast and growing global golf industry. It is very important to note that they are making a specific recommendation on moving away from the use of “PGA Professionals” to “PGA of America Golf Professionals” as our consumer research shows that the term PGA Professional is directly connected to the PGA TOUR.
The ultimate goal of the logo change is to make sure the public understands that the PGA of America Golf Professionals are the most passionate and committed group about the game they love. So much so, in fact, that they have dedicated their careers to helping others fall in love with this game.
PGA of America Golf Professionals are the experts in the game, the best coaches, operators and business executives and leaders in their communities who help improve the quality of people’s lives through golf.
Phase One of the marketing campaign will consist of commercials and digital and social content produced by Omaha Productions, the media company launched by Peyton Manning. Appearances will be made by PGA of America Golf Professionals Michael Block, the PGA of America Head Golf Professional at Arroyo Trabuco Golf Club in Mission Viejo, Calif., whose incredible performance at the 2023 PGA Championship captivated the world; Joanna Coe, the PGA of America Director of Instruction at Merion Golf Club in Ardmore, Pa.; Dr. Alison Curdt, the PGA of America Director of Instruction at Wood Ranch Golf Club in Simi Valley, Calif.; and Rich Jones, the PGA of America District Manager at Golf Galaxy in Bay Shore, N.Y. and the Founder of the Jones Golf Academy.